Success in winning today’s always-on consumers is about marketing in the millisecond. Turning the fractions of time it takes for a page or an app to load into an opportunity for your business to engage advanced technology and intelligence to serve up the personalized experience today’s digital consumers – your consumers – expect.
Winning in the millisecond means taming big data for richer consumer profiles, and dynamic decision algorithms. It requires real-time content assembly, cross channel publishing and more robust analytics and reporting.
After years of experience and best practices, we’ve learned the best approach is a single integrated platform, hosted in the cloud and enabled by robust, integrated solutions.
That’s why Razorfish partnered with Adobe® to create Fluent.